Tokyo Pen Pixel
Branding, Installation Design
MUJI, 2017



Tokyo Pen Pixel is a mural of the Tokyo skyline composed from 37,968 multicolored MUJI pens, brought to life by projection mapping. We collaborated with MUJI and the Tokyo Metropolitan Government to promote city of Tokyo by creating a unique Christmas gift experience for sister city, Paris. The installation was displayed at the Forum des Halles store in Paris for 2 weeks and all the pens were given out to the customers at the end of the installation as a gift from Tokyo. 

Creative Director: George Sugitomo
Associate Creative Director: Masa Tanaka
Design Director: Toru Nagahama
Visual Designer: Sookie Lee
Producer: Naru Kudo

Based in Tokyo