LOVOT
Art Direction
Groove X, 2018
![](https://freight.cargo.site/t/original/i/288013ff70996d19f5c951879b7619f4cba733a3e340fbfc3a436d75ec86e309/LOVOT_Front.jpg)
![](https://freight.cargo.site/t/original/i/ebc8f126831614a914165dd508318dbcc098ab8c7653ed8e3ec0706a065bfcc6/Fashion_Final_B.jpg)
![](https://freight.cargo.site/t/original/i/357e0376d2c47061f34a0e735a83c1903e6e73591a7cdc87d172523ccf341bc2/Fashion_Final_G.jpg)
![](https://freight.cargo.site/t/original/i/320a0c972c1f07012c290f1964b5bcb609af66fed9cb3a26d6bec55bc93cd262/Fashion_Final_P.jpg)
![](https://freight.cargo.site/t/original/i/eb2e4ec13cb656379494dffb7726d723552aa67267c3bc3efe26a97bbaa60b8a/Fashion_Final_Y.jpg)
![](https://freight.cargo.site/t/original/i/3b8207d0d08ffa13b15da9385eda80b9068b3320371abfc794f3e18e29408a02/LOVOT_0033.jpg)
![](https://freight.cargo.site/t/original/i/ee7b54b818495a67b2172cb7cf438adb673769dde2f63660491667089da8d6b5/LOVOT_0161.jpg)
![](https://freight.cargo.site/t/original/i/92e269c25eb0f8563dbb9e6e997b4d4df753836078d1373b3a2a483b8347f2ee/LOVOT_0149.jpg)
![](https://freight.cargo.site/t/original/i/2c884a730d8431ed696831e5baa7ab6f045764f68d943d5d24c5fd60dfbd2cf2/LOVOT_0053.jpg)
![](https://freight.cargo.site/t/original/i/7c87c9611671ebf2a690cdfd23abf322e11da3ce0c7dd51441c9a037d27b08e4/LOVOT_0214.jpg)
![](https://freight.cargo.site/t/original/i/312853858ef09722e9c96fdfb2a0a6c10f6c0b31703f955820d404112bdd39d4/LOVOT_0312.jpg)
![](https://freight.cargo.site/t/original/i/5ba9bac96b28f5e058092db424539ead113dc076b9e73520672ac0a32e75eaf5/LOVOT_0368.jpg)
![](https://freight.cargo.site/t/original/i/d7fd8c27e84fb8a5b9ed0bc4184b991130f85d89891421806727e708252b6249/LOVOT_0410.jpg)
![](https://freight.cargo.site/t/original/i/5e8d982c412251c450145e74df7035c7aaed0ec603b8cfc56cb239b373abe76f/LOVOT_0612.jpg)
![](https://freight.cargo.site/t/original/i/928f2192cdfcac925070b8865e9410438f63283ecbe1b6247792909b8974e2bc/LOVOT_0673.jpg)
Even though we are more connected than ever, technology has failed to bring us any closer.
Globally, there is a growing sense of detachment and loneliness, with profound impact on mental health. In Japan, youth are increasingly withdrawing from society in a phenomenon known as Hikikomori, and a rapidly aging population is spending their days alone.
We partnered with Groove X to launch LOVOT, the next generation of companion robot whose mission is to bring more love to humanity.
Creative Director: Ikuo Toyama
Associate Creative Director: Masa Tanaka
Junior Designer: Joo Young
Creative Technologist: Kumi Tominaga
Strategist: Keisuke Nakajima
Producer: Naru Kudo
Film Director: Hayato Ando
Photographer: Nobuto Osakabe
Producer: Kenichi Sudo
Globally, there is a growing sense of detachment and loneliness, with profound impact on mental health. In Japan, youth are increasingly withdrawing from society in a phenomenon known as Hikikomori, and a rapidly aging population is spending their days alone.
We partnered with Groove X to launch LOVOT, the next generation of companion robot whose mission is to bring more love to humanity.
Creative Director: Ikuo Toyama
Associate Creative Director: Masa Tanaka
Junior Designer: Joo Young
Creative Technologist: Kumi Tominaga
Strategist: Keisuke Nakajima
Producer: Naru Kudo
Film Director: Hayato Ando
Photographer: Nobuto Osakabe
Producer: Kenichi Sudo