Masa Tanaka

Design + Direction

I only work to have fun

This film was created for Shiseido Professional to inspire, support, and empower a new generation of beauty creators. We featured three top stylists from Shiseido Professional and asked them to express in their own way what beauty is using the same model. By showing close-ups and unexpected angles of the three styles, we created a film that not only makes your heart feel, but that you, tangibly and physically, feel the Shiseido Professional experience.

This film was shown during the Beauty Congress 2018 in Tokyo and inspired stylists to create their own, untamed beauty.

Creative Director: Niklas Lilja
Associate Creative Director: Masa Tanaka

Director: Davi Sing
Director of Photography: Corey Fuller
Editor: Shane Lester
Lighting design: Sugar

The simplest, most fun possible running experience only possible on Apple Watch Series 2. A lifestyle vision that only Nike and Apple together could bring to life.

The team and I worked closely with Nike to create an entire watch experience for Nike Running Club. 

Creative Director: Ben Williams
Associate Creative Director: Gabriel Cheung
Design Director: Masa Tanaka
Visual Designer: Jessica Necor
Associate Creative Director (UX): Gene Lu, Derek Chen
UX Designer: Terrence Ma
Producer: Matthew Boncek, Nancy Ward

Tokyo Pen Pixel is a mural of the Tokyo skyline composed from 37,968 multicolored MUJI pens, brought to life by projection mapping. We collaborated with MUJI and the Tokyo Metropolitan Government to promote city of Tokyo by creating a unique Christmas gift experience for sister city, Paris. The installation was displayed at the Forum des Halles store in Paris for 2 weeks and all the pens were given out to the customers at the end of the installation as a gift from Tokyo. 

Creative Director: George Sugitomo
Associate Creative Director: Masa Tanaka
Design Director: Toru Nagahama
Visual Designer: Sookie Lee
Producer: Naru Kudo

BEYOND TIME

What if we could meet each other at different ages, beyond what's possible: if child suddenly becomes older than parent; a couple meets before they met in real life; friends jump 20 years into the future. What would change? What would stay the same?

BEYOND TIME is a digital time-travel experience that lets people see and talk to those closest to them, at various stages of their lives.

We developed this installation based on 100 years of Shiseido’s extensive scientific research on aging. It involved decades of 3D facial data gathered from a diverse range of women and men, aged from 10 to 80. Using the latest technology, we can accurately show, in real time and in three dimensions, how people look during the various stages of their lives.

This unique experience can help people see each other in ways they never could before. After they explore unknown sides of one another, they might just come away with a new appreciation for each other in the present.

Associate Creative Director: Masa Tanaka
Design Director: Toru Nagahama
Producer: Naru Kudo

Production: Camp KAZ